How to Start a Podcast with No Audience

Are you interested in starting a podcast, but don’t have a large audience yet? Fear not, as starting a successful podcast from scratch is definitely achievable. In this guide, we will walk you through the necessary steps to help you start your own podcast with no audience, and grow your listenership over time.

To start a podcast with no audience, choose a topic you’re passionate about, invest in quality recording equipment and software, and create engaging content. Utilize social media to promote your podcast and engage with listeners, and consider guest appearances to expand your reach. Be patient and persistent.

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Step 1: Determine Your Podcast Topic and Format

Before you begin recording your podcast, it’s important to decide on your podcast topic and format. Consider what topics you are passionate about and knowledgeable in. You can also consider what topics are popular within your niche and what type of format you’d like to follow, such as a solo show, interview podcast, or co-hosted show.

Once you’ve decided on your podcast topic and format, it’s important to conduct research to ensure that your topic hasn’t been overdone. Look for podcasts similar to your topic and format, and try to differentiate your podcast by offering a unique perspective or approach.

Step 2: Choose a Memorable Podcast Name

Your podcast name should be unique, memorable, and relevant to your topic. Avoid using generic names that are difficult to remember or that don’t reflect the content of your podcast. You can also conduct keyword research to find out what phrases people are searching for related to your topic. Explore podcast name ideas for your topic.

Step 3: Invest in Quality Recording Software and Equipment

To ensure the best audio quality for your podcast, you’ll need to invest in quality recording software and equipment. Adobe Audition is a popular software option for editing audio files, but there are many other options available depending on your budget and needs.

You’ll also need to invest in a good microphone and headphones to ensure clear audio recordings. Consider purchasing a pop filter to minimize plosives and improve sound quality.

Step 4: Choose a Podcast Hosting Platform

A podcast hosting platform is where you will upload and store your podcast episodes. There are many podcast hosting platforms available, such as Buzzsprout, Libsyn, and Podbean. Consider the cost, storage limits, and features of each platform before choosing one that suits your needs.

Step 5: Record Your First Podcast Episode

Once you’ve decided on your podcast topic, format, and equipment, it’s time to record your first podcast episode. Make sure to prepare an outline of what you want to cover in your episode and practice speaking clearly and concisely. It may take a few tries to get comfortable with the process, but don’t worry, practice makes perfect!

Step 6: Edit and Upload Your Podcast Episode

After you’ve recorded your first podcast episode, it’s time to edit and upload it to your podcast hosting platform. Use editing software like Audacity, GarageBand, or Reaper to remove any background noise, adjust the volume levels, and add any music or sound effects you may want to include. When you’re ready to upload, make sure to add a clear and concise podcast description and choose an eye-catching image to accompany your episode. Check our editing guide.

Step 7: Submit Your Podcast to Directories

Once your podcast is uploaded to your hosting platform, it’s time to submit it to directories such as Apple Podcasts, Google Podcasts, and Spotify. This will make it easier for potential listeners to find and subscribe to your podcast. Be sure to include relevant keywords in your podcast description to improve your search engine optimization (SEO) and attract a wider audience.

Step 8: Promote Your Podcast on Social Media Platforms

Social media platforms are a great way to promote your podcast to potential listeners. Create a social media account for your podcast and share each new episode with your followers. You can also use social media to interact with your audience, share behind-the-scenes content, and promote any related blog posts or affiliate marketing partnerships.

Step 9: Monetizing Your Podcast

Once you have created a successful podcast and developed a loyal audience, you can start exploring ways to monetize your content. One of the most popular ways to monetize a podcast is through advertising. Advertisers will pay you to include their product or service in your podcast. The amount you can charge will depend on the size and engagement of your audience.

Another way to monetize your podcast is through sponsorships. Similar to advertising, sponsors will pay you to promote their brand or product in your podcast. However, sponsorships are typically a more long-term arrangement than advertising and often involve a deeper partnership.

Affiliate marketing is also a popular way to monetize a podcast. This involves promoting other companies’ products or services through a special affiliate link. If one of your listeners clicks on the link and makes a purchase, you earn a commission.

You can also monetize your podcast by offering premium content or merchandise to your audience. For example, you could create a paid subscription that gives your listeners access to exclusive episodes or bonus content. You could also sell merchandise, such as t-shirts or stickers, with your podcast branding.

Step 9: Promoting Your Podcast

Once your podcast is up and running, the next step is to promote it and grow your audience. Here are some tips for promoting your podcast:

  • Use social media platforms: Share your new episode releases, teasers, and other content on social media platforms like Twitter, Facebook, and Instagram.
  • Guest on other podcasts: Reach out to other podcasters in your niche and offer to be a guest on their show. This is a great way to reach a wider audience and promote your own podcast.
  • Optimize your podcast for SEO: Make sure your podcast description includes relevant keywords and that your podcast is listed in podcast directories like Apple Podcasts and Google Podcasts.
  • Create a podcast website: A website is a great way to promote your podcast and offer additional content to your audience.
  • Attend podcasting events: Attend podcasting conferences and events to network with other podcasters and learn about the latest trends in the industry.
  • Offer giveaways and contests: Encourage your audience to share your podcast by offering giveaways or contests. For example, you could give away a prize to a randomly selected listener who shares your podcast on social media.

Note: If all these seem overwhelming, read our podcast management guide.


Starting a podcast can be a challenging but rewarding experience. By following the tips outlined in this blog post, you can create a successful podcast and develop a loyal audience. Remember to focus on creating high-quality content, engaging with your audience, and exploring ways to monetize your podcast. With dedication and hard work, you can build a thriving podcast and share your message with the world.

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