B2B Podcast Agency for Companies

We enable B2B growth through podcast production. You do the hosting, we do the rest. From strategy, niche selection, booking guests (aka ideal clients), editing, publishing, and marketing.

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The Power of B2B Podcasting: A Comprehensive Guide

In the ever-evolving landscape of B2B marketing, podcasting has emerged as a powerful tool for connecting with a targeted audience, establishing thought leadership, and driving business growth. In this comprehensive guide, we will explore the world of B2B podcasting, from agency services to statistics, strategies, best practices, and some remarkable B2B podcasts across various domains.

B2B Podcast Agency

What is a B2B Podcast Agency?

A B2B podcast agency is a specialized firm that provides a range of services to help businesses plan, create, produce, and market their podcasts. These agencies bring expertise in content creation, audio production, distribution, and marketing to the table, ensuring that B2B podcasts are both engaging and effective in achieving their goals.

Benefits of Using a B2B Podcast Agency

Expertise: B2B podcast agencies have a deep understanding of the podcasting landscape, allowing them to create high-quality content that resonates with your target audience.
Efficiency: These agencies can streamline the podcasting process, from idea conception to episode distribution, saving your team valuable time and resources.
Distribution: They have established networks and strategies for getting your podcast in front of the right audience, increasing your reach and impact.

Consistency: Agencies can help maintain a regular podcast release schedule, ensuring that your audience stays engaged and eager for new content.
Analytics: They offer insights and data analysis to help you measure the effectiveness of your podcast and make data-driven improvements.

B2B Podcast Statistics

Understanding the current state of B2B podcasting is crucial for making informed decisions about your podcasting strategy.

The Growth of B2B Podcasts

B2B podcasts have been on a steady rise in recent years. According to the Podcasting Insights Report:

In 2021, there were over 2 million podcasts available.
37% of Americans listened to podcasts monthly in 2021.

B2B podcast listenership increased by 37% in 2020.

Listener Demographics

41% of monthly podcast listeners have a household income of $75,000 or more.
44% of podcast listeners are aged 35-54, making them a prime target for B2B marketing.

Engagement and Conversion Rates

45% of monthly podcast listeners have visited a sponsor's website after hearing an ad on a podcast.
54% of podcast listeners are more likely to consider a brand or product mentioned on a podcast.

These statistics highlight the growing potential of B2B podcasting as a marketing and lead generation tool.

B2B Podcast Strategy

Creating a successful B2B podcast requires careful planning and a well-defined strategy. Here are the key elements to consider:

1. Define Your Goals

Start by outlining your podcast's objectives. Are you looking to build brand awareness, generate leads, establish thought leadership, or something else? Having clear goals will guide your content and marketing efforts.

2. Know Your Audience

Identify your target audience's pain points, interests, and preferences. Understanding your audience is crucial for creating content that resonates and drives engagement.

3. Content Planning

Choose relevant topics: Focus on subjects that align with your industry and audience's interests.
Episode format: Decide on the format that suits your content best, whether it's interviews, solo episodes, panel discussions, or a mix.
Episode length: Aim for a consistent episode length that keeps listeners engaged without overwhelming them.

4. Episode Production

Invest in quality audio equipment and editing to ensure a professional sound. Engage with your audience through engaging storytelling and insightful discussions.

5. Promotion and Distribution

Publish on popular podcast platforms like Apple Podcasts, Spotify, and Google Podcasts.
Leverage social media, email marketing, and your website to promote episodes.

Collaborate with industry influencers and partners to expand your reach.

6. Consistency

Consistency is key in podcasting. Stick to a regular release schedule to keep your audience engaged and build a loyal following.

7. Measure and Optimize

Use analytics to track the performance of your podcast. Monitor download numbers, listener demographics, and engagement metrics. Adjust your strategy based on the data to continually improve your podcast.

B2B Podcast Best Practices

To excel in B2B podcasting, follow these best practices:

1. Provide Value

Ensure that each episode delivers valuable insights, practical tips, or thought-provoking content. The more value you provide, the more likely listeners will return for more.

2. Guest Selection

Invite guests who bring expertise and credibility to your podcast. Their insights and experiences can enhance your podcast's authority.

3. Storytelling

Craft compelling narratives that captivate your audience. Storytelling can make complex B2B topics more relatable and engaging.

4. Audience Interaction

Encourage listener participation through Q&A sessions, polls, and audience-submitted questions. This fosters a sense of community around your podcast.

5. SEO Optimization

Optimize your podcast title, description, and episode titles for relevant keywords. This helps improve discoverability on podcast platforms and search engines.

6. Transcript Accessibility

Provide transcripts for your episodes. Not only does this make your content more accessible to all, but it can also improve SEO and reach a wider audience.

B2B Podcasts: Notable Examples

Let's explore some notable B2B podcasts across different niches:

1. B2B Growth Podcast

Hosted by James Carbary and Logan Lyles, the B2B Growth Podcast focuses on growth strategies for B2B businesses. With expert interviews and actionable insights, it's a valuable resource for marketers and business leaders.

2. B2B Sales Podcast

The B2B Sales Podcast, hosted by Brian Burns, delves into the world of B2B sales. It features interviews with sales experts, providing strategies and tips for improving sales performance.

3. B2B Better Podcast

Hosted by Amy Hall and Laura Hawkins, the B2B Better Podcast explores ethical business practices and sustainability in the B2B world. It's an essential listen for businesses committed to making a positive impact.

4. B2B SaaS Podcast

For those in the software-as-a-service (SaaS) industry, the B2B SaaS Podcast, hosted by Jeroen Corthout, offers insights into scaling SaaS companies, product management, and growth strategies.

Conclusion

B2B podcasting is a dynamic and effective way to connect with your target audience, establish authority, and drive business growth. Whether you choose to work with a B2B podcast agency or embark on your podcasting journey independently, remember that a well-planned strategy, adherence to best practices, and consistent effort can yield impressive results. Start your B2B podcasting journey today and tap into the power of this engaging medium.

You might be wondering

What topics should I talk about?
Will there be a return on investment?

How much time will it take?
What podcast hosting should I use?
What equipment should I buy?

How will I find and book guests?
Can I handle the technical aspect?
How should I market my show?

What a B2B Podcasting Agency does

Get a professional and polished show, every time.

1. Audit

Our team will conduct a thorough audit of your existing podcast, if you have one, to identify any technical issues, such as sound quality, branding, writing, and more. We’ll provide feedback on how to improve your show.

2. Produce

We’ll handle all the heavy lifting when it comes to producing your podcast. From editing to show notes and graphics, we’ll handle it all, ensuring your episode is ready by the agreed-upon deadline.

3. Review

Our team will send you the produced episode for review. You can approve or request revisions. We’ll make changes until you’re fully satisfied, ensuring a polished final product.

3. Upload

Once the episode is fully edited and approved, we’ll upload it to your podcast host and website. Our goal is to make the process as seamless and straightforward as possible, so you can focus on creating engaging content.

“editing and turnover time”

I’ve been working with PodQuake for almost 2 years now and they’re amazing. I couldn’t say better things about their editing, their turnover time, and I’m just really happy I found them. Highly recommended!

Jackie Zuk

Becoming NEXTonSCENE podcast

B2B Podcast Production Package

Get a free trial or get started right away🚀

One Episode Trial
Free

One episode editing & upload

One episode show notes
One episode graphics
Get a feel of our service

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B2B Podcast Services
$999/mo

Up to 4 episodes per month

Audit (for existing shows)
Detailed audio editing

Long show notes
Audiogram/reel creation
Quote card creation

3 days turnaround time
Upload to podcast host & site
Monthly analytics report

Equipment guidance
Unlimited email support

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What’s included

B2B Podcast Production Package:

Up to 4 episodes per month: Each month, we’ll produce up to 4 episodes of your podcast, ensuring you have a steady stream of new content for your audience.

Audit (for existing shows): If you already have an existing podcast, our team will conduct a thorough audit to identify any technical issues and provide feedback on how to improve your show.

Advanced Audio Editing: Our audio experts will use the latest software and techniques to produce high-quality audio for your podcast, ensuring it sounds professional and polished.

Advanced Show Notes: We’ll create detailed show notes for each episode, including a full transcript of the audio, making it easier for your listeners to follow along and reference key points.

Audiogram/Reel Creation: We’ll create compelling audiograms/reels to promote your podcast on social media, helping you reach a wider audience and drive more engagement.

Quote Card Creation: Our team will create custom quote cards featuring highlights from your podcast, giving your followers something to share and spread the word about your show.

5 Days Turnaround Time: We understand that time is of the essence, so we’ll work quickly to produce your podcast, with a turnaround time of just 5 days.

Upload to Podcast Host & Site: Upon completion, we’ll upload your episode to your preferred podcast host and website, ensuring it’s accessible to your audience.

Monthly Analytics Report: At the end of each month, we’ll provide you with a comprehensive analytics report, giving you insights into your audience and helping you make informed decisions about your show.

Equipment Guidance: Our team will provide guidance on the best equipment to use for your podcast, ensuring you have the right tools to create great audio.

Unlimited Email Support: We’re here to support you every step of the way, so you can reach out to us via email with any questions or concerns.

Pricing:

Basic package starts at: $999 per month
Custom package: Custom pricing based on specific needs and goals

Related service

How Our B2B Podcast Services Work

Four simple steps

1. Fill in the form

Fill out the form below and let’s discuss your show goals.

2. Pick a package

Pick a plan or create a custom one based on your goal.

3. Send

Send us all the necessary files & info to start working.

4. Review

We’ll produce & send it for your approval, then upload it.

Benefits of a B2B Podcast with PodQuake

Maximize your podcast potential

Build relationship/ABM

With your ideal buyers

Know customer pain

And their goals

Content marketing

Turn pod to blog/SEO, Linkedin, etc

Stay top of mind

And attract ongoing leads

Nurture leads

B2B deals takes time

Thought leadership

Be the expert in your niche

Quality production

From idea to earphone

Growth focused

We focus on leads/sales

Built by Marketers

Our founder is an SEO

“immediate improvement in sound quality“

Saurav is great to work with. He’s very detail-oriented and responsive to feedback to ensure his clients are happy. He edits audio carefully to give it a smooth flow and I noticed an immediate improvement in sound quality.

Dr. Sharon Bergquist

The Whole Health Cure podcast

About PodQuake

We started our podcast agency because we saw a need for B2B companies struggling to reach their target accounts.

From leads hanging up your calls to blocking your emails, it’s a tough. So we decided to start our podcast agency and help B2B companies reach their target accounts, build relationship with them, and down the line close some deals.

Our Portfolio

Shows we’ve worked on

Frequently Asked Questions

We’ll return you the produced episode within 5 days, but it depends on the show. Complex shows may take longer.

Of course, you can listen to our work here.

We currently serve 5-10 clients, from indie to well known podcasters.

We focus on providing high-quality service to a small number of clients.

Podquake is a podcast management agency with over 3 years of experience and over 500 episodes under its belt. Visit our about us page to learn more.

Please fill out the form and we’ll get back to you within 24 hours.

“attentive to detail”

I highly recommend PodQuake for your podcast production and editing needs! They are attentive to detail, know the ins and outs of podcasting, and are flexible and fast!

Jene Sena

Visible Panty Lines podcast

Don’t let overwhelm or lack of time hold you back from taking your business to the next level. Let’s chat! 🦜

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